Big Fun - Little Package

It seems I have always been an automotive enthusiast. In the early days, I was rolling Fisher Price, I then graduated to Tonka. My automotive addiction moved me to the variety of Matchbox then my need for speed drew me to slot cars. As I move further into my years as an adult the world of remote control is pleasantly distracting. It seems that technology and popularity have really moved the development of remote controlled vehicles to an entirely new level. Today just about any type of vehicle that is found full size can be made smaller and operated by remote control.

I have since discovered the world of remote controlled rock crawling. These mini mighty crawlers feature many of the same features as their full size brethren such as 3 and 4 link suspension, locking differentials and beadlock wheels.

We are currently constructing a course and my crawler is undergoing some upgrades.. updates to follow.

Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for 'Prius Family' North American Marketing Strategy

DETROIT, January 11, 2010---Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.

“Within the next 10 to 20 years, we will not only reach peak oil we will enter a period where demand for all liquid fuels will exceed supply,” said Jim Lentz, TMS president. “A century after the invention of the automobile, we must re-invent it with powertrains that significantly reduce or eliminate the use of conventional petroleum fuels. One of many alternatives is through what is commonly called the electrification of the automobile. By far, the single most successful example of this has been the gas-electric hybrid.”

The CH stands for compact hybrid as in compact class and it’s a concept that can best be defined by comparing it with the mid-size class Prius. The FT-CH captures the spirit and functionality of a car that thrives in the inner-city environment; sized right to be nimble, responsive and maneuverable.

“It’s a package Toyota dealers and customers have been asking for,” added Lentz.

The FT-CH was styled at Toyota’s European Design and Development (ED²) center in Nice, France. Compared to Prius, it is 22 inches shorter in overall length, yet loses less than an inch in overall width. In spite of its compact external dimensions, FT-CH was designed for maximum passenger comfort and interior roominess, with an imaginative sense of style.

ED² designers looked to capture the vivid, high-energy appeal of what has come to be called the 8-bit generation. Popularized in the early 80’s, 8-bit microprocessor technology dominated the budding home video game industry. Today, 8-bit is considered a specific retro-style that is embraced by such things as 8-bit genre music and 8-bit inspired art.

The direct reference to the 8-bit generation is meant to be fun and innovative, colorful and stylish, with strong appeal to young buyers. Lighter in weight and even more fuel efficient than Prius, the concept specifically targets a lower price point than Prius, thus appealing to a younger, less-affluent buyer demographic.

Pointing to how Prius has become a universal icon for hybrid technology, Lentz confirmed that TMS is developing a Prius family “marketing strategy” for North America that will take full advantage of the Prius brand equity.

“The strategy is still taking shape and obviously it will require additional models to qualify as a family,” said Lentz. “Among others, the FT-CH is a concept that we are considering.”

In the early 2010s, Toyota plans to sell a million hybrids per year globally, a majority of those in North America. To accomplish this, Toyota will launch eight all new hybrid models over the next few years. These will not include next generation versions of current hybrids; instead, they will be all new dedicated hybrid vehicles, or all new hybrid versions of existing gas engine models.

The heart of hybrid technology is its battery. Since the early 90’s, during the early stages of first-generation Prius development, Toyota has been committed to in-house R&D of advanced nickel-metal hydride batteries. Through three generations
of Prius and a total of seven full-hybrid models, it has systematically reduced size, weight and cost while improving energy density, quality and reliability.

Toyota’s joint venture partnership with Panasonic has been a key element of its success in the advancement of hybrid technology. Later this year, Panasonic EV Energy (PEVE) will have three separate, fully operational production facilities with a combined capacity of more than one million units per year.

Moving the promise of electrification one step further, Toyota recently kicked off its global demonstration program involving approximately 600 Prius plug-in hybrid electric vehicles. Beginning early this year, 150 PHVs will begin to arrive in the U.S. where they will be placed in regional clusters with select partners for market/consumer analysis and technical demonstration.

The Prius PHV introduces Toyota's first generation lithium-ion drive battery. When fully charged, the vehicle is targeted to achieve a maximum electric-only range of about 13 miles and capable of achieving highway speeds of more than 60 mph in electric-only mode. For longer distances, the Prius PHV reverts to “hybrid mode” and operates like a regular Prius. This ability to utilize all-electric power for short trips or hybrid power for longer drives alleviates the issue of limited cruising range encountered with pure-electric vehicles.

All program vehicles will be equipped with data retrieval/communication devices which will monitor activities such as: how often the vehicle is charged and when, whether the batteries are depleted or being topped-off during charging, trip duration and all-electric driving range, combined mpg and so on.

As it becomes available, data from the program vehicles will be posted to a dedicated Web site. This in use, readily available data will help consumers understand how the vehicles are being used and how they're performing.

Toyota believes this demonstration program is a necessary next step in societal preparation in that it allows Toyota the unique opportunity to inform, educate and prepare customers for the electrification of the automobile in general and the introduction of plug-in hybrid technology.

Toyota is moving quickly with the development of PHV technology well beyond this demonstration program. Advanced battery R&D programs with nickel-metal, lithium-ion and “beyond lithium” are underway for a wide variety of applications in conventional hybrids, PHVs, BEVs and FCHVs.

In the early 1990s, Toyota began R&D on building a practical and affordable hydrogen fuel cell vehicle. FCHV technical advancements have moved at a rapid pace. Engineers have made great strides in cost reduction targets in both materials and manufacturing and Toyota is committed to bringing hydrogen fuel cells to global markets in 2015.

Toyota’s latest model, the Toyota FCHV-advanced began its own national demonstration program late last year. Over the course of the three year program, more than 100 vehicles will be placed in an effort to demonstrate the technology’s performance, reliability and practicality in everyday use.

Recently field tested in southern California by two national laboratories at the request of the U.S. Department of Energy, the FCHV-advanced confirmed an estimated single-tank fuel range of 431 miles. In combined city and highway driving from Santa Monica to San Diego the FCHV-adv logged an estimated 68 miles per kilogram of hydrogen, the rough equivalent of 68 miles per gallon. That range is equivalent to a Highlander hybrid at more than double the MPG with zero emissions other than water vapor.

In 1997, Toyota introduced the RAV4 EV battery electric vehicle in California. 1,484 of these 100 mile range large-battery electric vehicles were either sold or leased over the course of the program. Nearly half are still on the road.

Shortly thereafter, Toyota started a modest demonstration program with a small- battery electric urban commuter vehicle, called the e-com. This concept addressed the idea of the “on-demand” city station car similar to the Zip-car business model that is becoming popular in large urban areas. Although shorter in range, the e-com program addressed a specific mobility niche at a much more affordable price than the RAV4 EV.

The RAV4 EV and e-com programs were short lived due to lack of commitment from the market; the consumer and the consumer’s environmental mind set were not ready to commit to battery electric vehicles at that time. Recent increased awareness of environmental issues and the benefits of advanced technology vehicles have reinvigorated an interest in the electric vehicle market. As a result, Toyota will bring a small, urban commuter lithium-ion BEV to market in model year 2012.

Battery technology has progressed significantly in the time since the RAV4 EV and e-com programs. But major challenges still remain. The cost of lithium-ion batteries needs to be reduced significantly, or a more affordable alternative developed.

Like hydrogen fuel cell vehicles, battery electrics will require the creation of infrastructure for recharging on the go. This issue of range is also a challenge to overcome. Even at 100 miles, BEVs as a primary mode of transportation do not yet offer what most consumers see as true mobility.

Toyota believes these are hurdles that will be cleared. For the last decade its focus has been to concentrate on a comprehensive advanced technology strategy including BEVs, PHVs, and FCHVs. Common to all three is the move to electrification, the full commitment to advanced battery technology and how lessons learned from conventional hybrid R&D have given Toyota a leg-up on all three.

All-New Third-Generation Toyota Sienna Makes World Debut

LOS ANGELES (Dec. 2, 2009) – Toyota unveiled the all-new, third-generation Sienna minivan at a media conference today at the 2009 Los Angeles Auto show.

The Toyota Sienna is well known as a transportation solution for moving people and cargo comfortably and efficiently. The third-generation Sienna will look and drive more like a sedan, conform to new ideas about personal comfort, easily accommodate cargo, and handle big loads.

The 2011 Sienna has been reinvented to handle these needs as it shifts to a more expressive and dynamic vehicle with a stronger profile, high shoulder character and responsive handling. With state-of the art features and rewarding driving dynamics, it is a vehicle that car-lovers will find satisfying to drive. Sienna will offer new models, including a sporty SE and a four-cylinder powertrain, as it continues to be the only offering in the segment with an all-wheel-drive option.

“The all-new Sienna is an example of Toyota’s commitment to lead the marketplace as it anticipates consumers’ needs and changes in lifestyle,” said Bob Carter, group vice president and general manager, Toyota Division, Toyota Motor Sales, U.S.A. The third-generation Sienna combines a contemporary style with features not previously seen in a minivan, and a fun-to-drive spirit that will surprise many, along with the flexibility, spaciousness and features that have defined the segment.

The Sienna was designed by Toyota’s Calty Design Research and developed at Toyota Technical Center in Ann Arbor, Mich., with assembly being accomplished at Toyota Motor Manufacturing, Indiana.

Visually Intriguing
The Sienna will come in five conveniently configured grades, all sharing a distinctly new visual direction and features. The third-generation Sienna explores a more modernly advanced and bold design. The sportier profile is complemented with distinctive window shapes. Working closely with engineering, Sienna designers were able to create a high and wide shoulder to embed a deliberately hidden door slider within the window graphic.

The strong high shoulder and distinct fender flares visually emphasize the wheels. Dimensionally, the new Sienna rides on the same wheelbase as the prior generation, but it is wider and slightly shorter overall.

In the front is a bold face design. Sophisticated headlamps angled higher than the grille lends a confident front presence. The sculptural rear corner separates the Sienna from boxy minivans as it surrounds the functional yet elegant LED taillights.

The interior features upscale quality and elegance, yet every element are logical and functional. The distinctive swept shape of the IP creates the perception of increased personal space for both driver and passenger. Careful attention to the details adds extra value to each component. Sleek seat designs add flexibility and roominess while central climate and audio controls are integrated into a single graphic element.

Overall, the new Sienna has a sportier, classier appearance. A Cd of 0.306 is the result of careful design work and is a contributing factor in maintaining a quiet cabin and providing excellent fuel economy.

Power, Plus Efficiency
A choice of two responsive DOHC engines will be available: a 3.5-liter V6 or 2.7-liter four-cylinder engine. Both engines offer the latest in efficient, lightweight technology, including Dual Variable Valve Timing with intelligence (VVT-i), roller rocker arms and an Acoustically Controlled Induction System (ACIS) that changes the length of the air-intake pipe to supply more torque on demand.

The 3.5-liter V6 makes 266 horsepower at 6,200 rpm, with expected EPA-estimated mileage ratings of 18 mpg city/24 mpg highway (16 mpg city/22 mpg highway on AWD models). It also has a 3,500-pound tow capacity. With 187 horsepower at 5,800 rpm, the 2.7-liter four-cylinder engine produces responsive power that exceeds some competitors V6 performance, while delivering expected EPA-estimated fuel efficiency ratings of 19 mpg city and 26 mpg on the highway.

Both engines are matched with state-of-the-art, electronically controlled six-speed transmissions with sequential shift that provide smooth gear-shift feeling, quiet performance and a lightweight, compact size.

The suspension uses front MacPherson struts, combined with rack-and pinion steering for smooth, linear steering feel. Electronic Power Steering (EPS) delivers a more solid direct on-road feel. With a wider stance, the new Sienna has a more direct steering feel. Under-body aero parts also contribute to dynamic performance.

Models and Features
The Sienna will come in five grades: Sienna grade, LE, SE, XLE and Limited. All-wheel-drive is available with the V6 on LE, XLE and Limited models.

With five distinct model choices, the new Sienna can be tailored to a wide range of purposes and pocketbooks. The Sienna can be configured with seven- or eight-passenger seating, in front-wheel-drive or all-wheel-drive, with a range of prices and features to accommodate different mixes of practical needs and high aspirations.

The Sienna and LE grades are available with either the 2.7-liter four-cylinder engine or the 3.5-liter V6. The value-driven Sienna grade and popular LE are equipped with an array of standard features that include: cruise control, Daytime Running Lights with manual on/off feature, tri-zone air conditioning, six- or eight-way-adjustable driver’s captain’s chair, power windows with auto up/down and jam protection, AM/FM CD player with four speakers, XM compatibility, auxiliary jack, power door locks, remote keyless entry, and three 12V outlets, among other amenities. The Star Safety SystemTM, which includes Anti-lock Brakes (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Vehicle Stability Control (VSC), and Traction Control (TRAC), is standard on all models.

The LE V6 model is upgraded with even more features including dual power-sliding doors and power rear door, a power driver seat with power lumbar support, electrochromatic rearview mirror with Homelink™, backup camera, rear window sunshades, AM/FM/MP3 CD player, integrated XM® satellite radio (subscription required), auxiliary audio jack, USB port with iPod® connectivity, and hands-free phone capability and music streaming via Bluetooth® wireless technology, and steering wheel audio controls. These features can be added to the four-cylinder model as a package.

The XLE builds on the LE, adding features such as leather-trimmed seats, moonroof, and an anti-theft system with engine immobilizer, remote keyless entry, and heated front seats. Select optional XLE equipment includes a 10-speaker JBL® premium sound system with voice-activated DVD Navigation and Panorama rear camera with integrated back-up guides, XM® NavTraffic (subscription required), rear-seat Dual View Entertainment system, and an auxiliary audio jack and USB port with iPod® connectivity.

The Limited is designed for customers who want all the features with more luxury. The standard equipment list is extensive, including new second-row Lounge Seating and a power 60/40 Split & Stow third-row seat, front and rear parking sonar, dual moonroof, Smart Key, and Safety Connect™. Select options include those available on the XLE plus HID auto high-beam auto-high beam headlamps, rain-sensing wipers, and Pre-Collision System (PCS) with Dynamic Radar Cruise Control.

New Sporty SE
Given its upgraded engineering, every Sienna will ride well and track cleanly through corners, but none more so than the newest addition to the line: the sporty SE.

The SE is designed for those who appreciate an even sportier design with responsive performance. The front has a more aggressive appearance and the side skirting visually lowers the vehicle. Aerodynamic sculpting hugs the standard 19-inch alloy wheels, which are specially tuned for sportier handling. Separating the SE further from other grades, the smoked tail lamps create a visually prominent statement. The SE sits lower, on a sport-tuned suspension for quicker feedback and better handling. Additionally, the SE is built with exclusive instrumentation and unique interior colors and trim.

Comfort Remains Key
The cabin of the new Sienna represents a conceptual leap forward, blending options for more individual space, better cargo capacity, and improved group interaction.

The interior is more than two inches longer, and the seats now have longer ranges of travel, making it possible to comfortably accommodate a wider range of heights and sizes.

The front seats have more rearward travel, and the steering wheel has a less upright position, so the driver can adopt a comfortable driving posture. The driver’s instruments and controls are clear and concise, and the greater cabin width helps create extended personal space for both driver and front passenger.

Numerous storage bins, cupholders and cargo spaces have been strategically placed in convenient locations. A conversation mirror, integrated into the sunglass case in the overhead console, allows visual contact with rear seat passengers.

Throughout the cabin, there is an open field of view to create an airy, roomy ambiance. With wider fields of vision rearmost passengers can see forward more easily.

Both seven- and eight-seat cabins can be configured for a full contingent of passengers, a load of cargo, or a convenient mix of both. In seven-seat cabins, the second row captain chairs slide 23 inches, moving to the rear to create legroom for the tallest passengers and easier ingress and egress. They can be moved forward close to the front seats to make it easy to care for a child passenger, while also allowing easy access for third-row passengers.

A sliding center console on the XLE all-wheel-drive and Limited grades can be shared between the front seats and second row passengers. The illuminated console slides into the second row area to provide convenient access for both rows, so the need for storage and passenger comfort can be equally served.

For even more passenger comfort, there is standard second-row lounge seating on the Limited grade, which includes leg and foot support. Second-row captain chairs on all grades have dual armrests, and a one-motion release mechanism in case the seat needs to be removed.

On eight-passenger models, the second-row center seat can be removed and stowed in the left side of the rear-storage area. When the center seat is stowed, a cupholder and storage tray is revealed. The eight-passenger interior can easily be optimized for seven passengers, and quickly reconfigured back for eight.

The second-row seats also feature a Tip Up and Long Slide feature, allowing them to slide forward and back on extended rails, making more room for people or cargo as the need arises. All second row seats, regardless of configuration, move out of the way with one touch to gain easy access to the third row seats.

The 60/40 Split and Stow third-row seating folds flat with one motion manually, with the Limited front-wheel drive receiving a power feature. The third row has been moved about two inches rearward for enhanced comfort. With the third-row seat in use, there is enough storage for five golf bags or four large suitcases. Four handy grocery hooks, with two in the back and two in the second row seatbacks, add storage convenience.

It is easier than ever to load the Sienna, thanks to wider doors and one-touch second-row seats. By sliding the second-row seats all the way to the rear, a walk-in aisle is created, making it easier to enter, exit, install a child seat, or place a child in a seat. The second-row seats can be moved all the way to the front, just behind the front row, to maximize rear cargo capacity, especially with the third-row stowed flat.

With the third row seat stowed and the second row seat removed, the cargo area is approximately eight feet long and four feet wide. The back door opening is broad and spacious, set at a height that makes loading and unloading easy.

A cabin air filter is standard along with an air-conditioning system that controls the temperature of three separate zones.

Innovative Technologies
A Toyota first rear-seat Dual View Entertainment Center is another innovative option. The system uses two displays side-by-side to create a seamless 16.4-inch widescreen image from a single source. When two separate entertainment options are called for, the system can split the screen into two individual screens, each with input from separate sources. Used as a single screen, it can be easily seen from the third row, and it can be operated from any seat via remote control. Used as two screens, the system can accommodate the preferences of two separate passengers who might want to play a video game or watch a second DVD simultaneously via auxiliary inputs.

Other technological upgrades include a Toyota-first Panorama Camera rear monitor. It provides two views behind the vehicle including a 180-degree view, and on-screen back-up guides, helping drivers to reverse out of parking spots or driveways.

Safety for All
An enhanced version of Toyota’s Vehicle Stability Control (VSC) is standard on all 2011 Sienna models. VSC coordinates the Anti-lock Brake System (ABS), Electronic Brake force Distribution (EBD), Brake Assist with Traction Control (TRAC) and Electric Power Steering (EPS), to help provide a the driver a better-integrated, controlled vehicle in the event of an emergency maneuver.

A Pre-Collision System (PCS) with pre-collision seatbelt system is an available option on Limited, as is the latest in advanced vehicle control technology: Vehicle Dynamics Integrated Management (VDIM). The VDIM system coordinates brake control with engine output and steering inputs, allowing all the control and safety systems to cooperate seamlessly. Unlike reactive traction systems, VDIM operates proactively. During normal driving, the system works smoothly to enhance control even before the vehicle reaches its limits.

Seven airbags are standard equipment, including dual-stage front and seat-mounted side airbags for driver and front passenger, plus a new driver’s side knee airbag. Side curtain airbags cover the length of the cabin, from the front seats to the third row.

The new Safety Connect™ telematics system is standard on Limited and optional on XLE. Safety Connect offers four safety and security features: Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS), and Roadside Assistance. A complimentary one-year trial subscription is included.

In case of airbag deployment or severe rear-end collision, Automatic Collision Notification is designed to automatically call a response center. If a response agent cannot communicate with the occupants, the agent can contact the nearest emergency-services provider to dispatch assistance.

Pushing the in-vehicle “SOS” button allows drivers to reach the response center to request help in an emergency as well as for a wide range of roadside assistance needs. If a Sienna equipped with Safety Connect is stolen, agents can work with local authorities to help locate and recover the vehicle.

The all-new 2011 Sienna will begin arriving at Toyota dealerships in February 2010.

Scion Announces Pricing for xB Release Series 7.0, Will Debut at the 2009 Los Angeles Auto Show

TORRANCE, Calif., Nov. 30, 2009 -- Scion announced today that it will be displaying its latest limited-production vehicle, the 2010 xB Release Series 7.0 (xB RS 7.0) in the Scion booth at the Los Angeles Auto Show, Dec. 2-13, 2009. The xB RS 7.0 will begin arriving in dealerships in December 2009.

The xB RS 7.0 comes fitted with a four-piece DAMD body kit including front and rear lower lips along with side skirts. The xB comes exclusively painted in a distinctive color appropriately named Murasaki, which means “purple” in Japanese.

One of the most distinctive features of the xB RS 7.0 is the TRD sport muffler that exits out the center of DAMD rear lip. The exhaust system features twin double-walled tips and is specifically designed in conjunction with the DAMD rear lip to give the xB a sporty appearance and a sound that can only be found on this particular Release Series. To complete the stylish exterior, the xB RS 7.0 is equipped with TRD lowering springs that bring the ride height down over an inch and offer sporty handling. A color-keyed rear spoiler will be available as an option.

The interior of the xB RS 7.0 features exclusive black fabric seats with color-tuned highlights that complement the car’s exterior. The sides of the driver and front passenger lower seat cushions are embroidered with the “RS” logo. The driver is also treated to a leather-wrapped RAZO GT Formula Spec shift knob that delivers a sporty feel.

Only 2,000 units of the xB RS 7.0 will be built, and each vehicle comes with a unique, individually numbered stainless-steel badge. The xB RS 7.0 model will carry a manufacturer’s suggested retail price (MSRP) of $18,320 with a manual transmission, and $19,270 with an automatic transmission. A limited supply of the available color-matched rear spoiler will be available to xB RS 7.0 owners and carries a MSRP of $320, not including installation.

The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

On December 2, visit the Release Series Facebook page at http://www.facebook.com/scionreleaseseries and play the Murasaki racing game.

Toyota Announces Details of Remedy to Address Potential Accelerator Pedal Entrapment

Torrance, Calif., November 25, 2009 - - Toyota Motor Sales, U.S.A., Inc. (TMS) announced today details of the vehicle-based remedy to address the root cause of the potential risk for floor mat entrapment of accelerator pedals in certain Toyota and Lexus models. Toyota issued a consumer safety advisory on September 29 on this issue and has, as an interim measure, commenced the mailing of safety notices to certain Toyota and Lexus owners on October 30.

The models involved are: 2007 to 2010 MY (model year) Camry, 2005 to 2010 MY Avalon, 2004 to 2009 MY Prius, 2005 to 2010 MY Tacoma, 2007 to 2010 MY Tundra, 2007 to 2010 MY ES350, 2006 to 2010 MY IS250, and 2006 to 2010 MY IS 350.

The specific measures of the vehicle-based remedy are as follows:

1. The shape of the accelerator pedal will be reconfigured to address the risk of floor mat entrapment, even when an older-design all-weather floor mat or other inappropriate floor mat is improperly attached, or is placed on top of another floor mat. For the ES350, Camry, and Avalon models involved, the shape of the floor surface underneath will also be reconfigured to increase the space between the accelerator pedal and the floor.

2. Vehicles with any genuine Toyota or Lexus accessory all-weather floor mat will be provided with newly-designed replacement driver- and front passenger-side all-weather floor mats.

In addition, as a separate measure independent of the vehicle-based remedy, Toyota will install a brake override system onto the involved Camry, Avalon, and Lexus ES 350, IS350 and IS 250 models as an extra measure of confidence. This system cuts engine power in case of simultaneous application of both the accelerator and brake pedals.

Toyota is in the process of completing development of these actions and for the ES350, Camry, and Avalon will start notifying owners of the involved vehicles via first-class mail by the end of this year. The remedy process regarding the other five models will occur on a rolling schedule during 2010.

Dealers will be trained and equipped to make the necessary modifications to these models starting at the beginning of 2010. Initially, dealers will be instructed on how to reshape the accelerator pedal for the repair. As replacement parts with the same shape as the modified pedal become available, they will be made available to dealers for the repair, beginning around April 2010. Customers who have had the remedy completed will have the opportunity to receive a new pedal if they desire.

In the meantime, owners of the involved vehicles are asked to take out any removable driver’s floor mat and not replace it with any other floor mat until they are notified of the vehicle-based remedy, as notified in the consumer safety advisory and the interim notice.

The brake override system will be made standard equipment throughout the Toyota and Lexus product lines starting with January 2010 production of ES350 and Camry and is scheduled to be incorporated into new production of most models by the end of 2010.

The safety of our owners and the public is our utmost concern and Toyota has and will continue to thoroughly investigate and take appropriate measures to address any defect trends that are identified.

Owners who have further questions are asked to visit www.toyota.com or www.lexus.com or contact the Toyota Customer Experience Center at 1-800-331-4331 or Lexus Customer Assistance at 1-800-255-3987.

MV Auriga Leader

Solar Powered cars... not practical at this point, but what about bigger things? Toyota is leading the way in yet another area in how the company ships product. The MV Auriga Leader is a 656 foot, 60,000 ton Goliath capable of transporting 6,400 vehicles per trip. The ship is outfitted with an array of solar panels that cut fuel consumption. The design allows of relief of 10% of the ships power needs thus reducing the amount of fuel oil needed for the journey.

This is only one of the many ways Toyota is working toward reducing the environmental impact of its overall operations.

The American Recovery and Reinvestment Act of 2009

If you have been considering the purchase or lease of additional vehicle(s) for your business, the American Recovery and Reinvestment Act of 2009 (AR&R) provides an extraordinary opportunity to save you substantial money by allowing for the expensing and accelerated depreciation of vehicles added to your fleet in 2009..

The new AR&R Act allows you to fully epense up to $250,000 of qualifying vehicle purchasing the first year of ownership. It also allows first-year depreciation of an additional 50 percent of adjusted basis value.

Disclaimer: This information is not intended to be construed as tax advice or as a promise of potential savings or reduced tax liability.

2010 Runner Interior

2010 4Runner is Here!

Our First 2010 4 Runner arrived today! Great layout! All of the controls are easy to reach and there is way more room than the last generation of 4 runners. The rear seat folds down completely flat even with the front seat all the way back!

Into Leather?

I have a 2006 Tundra Limited Double Cab equipped with leather. I have enjoyed the truck since new and have seen the effects of poorly cared for leather in some of the trade-in's that arrive here at the dealership. I have been using the Griot's Leather Rejuvenator since the truck was new and as you can see by the pictures, almost no visible wear. the product is easy to care for and even restores that "new leather" smell!

Detail Your Car?

Dustin from Griot's Garage stopped by for us to have a look at a MR2 involved in a special project.

Financing Specials on New Toyotas effective 11/17/09

2010 Yaris $750 Customer Cash or Financing as low as 0%
2010 Corolla $750 Customer cash or Financing as low as O%
2010 Matrix $750 Customer cash or Financing as low as O%
2010 Camry (gas) $750 Customer cash or Financing as low as O%
2010 Avalon $750 Customer cash or Financing as low as O%
2010 RAV4 $500 Customer cash or Financing as low as O%
2010 Highlander (gas - non SE)$500 Customer cash or Financing as low as 3.9%
2010 Highlander Hybrid $750 Customer cash or Financing as low as 3.9%
2010 Sienna $750 Customer cash or Financing as low as O%
2010 Sequoia $1000 Customer cash or Financing as low as O%
2010 Tundra $2000 Customer cash or Financing as low as O%

Thank You!

Hello!

Thank you for reading my first post. My name is Steve Bjornson, a husband of 14 years and father of a 13 year old daughter in the Puget Sound area involved in the automotive industry on a variety of levels. As I move forward with different experiences, I thought it would be interesting to establish a forum to share information and experiences as well as potentially network with fellow automotive professionals and enthusiasts.

I am currently working with Toyota of Puyallup, recipient of the Toyota President's Award for Customer Excellence 23 years running. I am involved in new and used sales for both Toyota and Scion as well as grassroots level promotions.

As an automotive enthusiast, I enjoy car building and offroading. My current two hobby cars are a 1985 Toyota 4 Runner that is heavily modified and a 1953 Chevrolet Bel-Air rat rod project. It seems to be a unique sort of meditation when I am able to take some time to wrench on a rig.